Sleepy Baby Instagram Campaign

What is cuter than a sleeping baby?! Not much – which is the secret to the success of the Sleepy Baby Campaign. In order to help promote brand awareness for The Baby Sleep Site® we devised an Instagram campaign asking parents to share their sleep success by using #babysleepsite. When parents used the hashtag their darling pictures would be automatically populated on The Baby Sleep Site website. We pared this with a give-a-way and had over 400 pictures tagged.